INFORM Design OS
Logo
Structure & Character
Clear Space & Minimum Size
Logo in the BrandFrame
Placement & Minimum Size
Use on Light Backgrounds
Use on Dark Backgrounds
Use on Images & Gradients
Don’ts – Logo Modifications
Don’ts – Logo Usage
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Brand Symbol
Usage
Clear Space & Shape
Color & Contrast
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Claim
Brand Identification
SVG-Version
Typeset Version
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Evolutionary elements
Adaptive Visuals
The 15.5° Angle
Angled Edge Treatments
Rhomboid Overlays
Diagonal Bars
Frames
Focus Marker
Parallelograms
Extended Applications
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Colors
Color Identity
Brand Color
Core Colors
Functional Colors
Transparency Gradients
Dynamic Color Gradient
Passepartout
Typography
Two Typefaces. Two Purposes.
Corporate Typeface
Font Weights
Typographic Hierarchy
Text Layout & Readability
Additional Typography Guidelines
Typographic Details
Spacing & Units
Em Dash
Formatting Conventions
Brand Architecture
Unified Brand System
PRODUCT NAME by INFORM
INFORM PRODUCT NAME
Visually Aligned
Topic Areas
New Product Brands
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