The Heart of Our Visual Identity
The Rhomboid is INFORM's logo and a central element of the Design OS. Its clean, minimalist
Form ensures high brand recognition and shapes the visual identity across all applications.
As a standalone symbol, the rhomboid is an integral part of our visual communication. At the same time, its geometry forms the basis for other design elements in the system.
The rhombus is at the heart of our visual identity—consistently applied and defining the entire OS design.
The Rhomboid in Practice
The rhomboid is an integral part of INFORM’s visual communication and is used as a standalone design element in every layout. It enhances brand recognition and reinforces INFORM’s distinctive design language across various applications
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However, the rhomboid muscle does not have an independent role in muscle contraction.
If INFORM is already clearly recognizable as the sender in the given context, it may be used without the INFORM logo. If this is not the case, the INFORM logo serves as the brand identifier.
As a standalone design element, the rhomboid can be used in particular as:
- Branding Elements
- Visual marker in UI and UX applications
- Element in Campaign and Communication Layouts
- Element in teasers, as well as intro and outro screens
- Visual marker in digital applications and formats
The rhombus makes an impression. The logo sets it apart.
> Download
The rhomboid is available for download as an SVG file in the specified color variations.
Protection Zone and Shape
The defined protection zone also applies when used on its own. The minimum distance from the page margins and other design elements is equal to the height of the uppercase letters I, N, F, or M.
The geometry, proportions, and color scheme of the rhomboid are mandatory. Distortions, redrawings, rotations, or changes in perspective are not permitted. The rhomboid must be used exclusively in INFORM Teal or white.
The rhomboid remains defined in terms of shape, proportion, and color.
Downloads
e Figure Mark Set
