Sender Function

The tagline does not serve as a standalone identifier. It may be used without being directly combined with the INFORM logo if INFORM is already clearly recognizable as the source in the given context. If this is not the case, the INFORM logo serves as the brand identifier.

The tagline is associated with the INFORM corporate brand and is not used as part of or in conjunction with a product brand. It may be used in communications about products, provided it clearly identifies INFORM as the sender.

The tagline communicates. The logo identifies.

Fixed-layout SVG version

The designed version of the tagline is used as an approved SVG file. The shape, proportions, and design are binding and may not be altered or replicated.

It is available in the defined color options: black, white, and INFORM Teal. The choice depends on the background, contrast, and intended use.

As a typographic graphic element, the designed version of the tagline has no fixed protection zone and no defined minimum spacing. It can be intentionally cropped and integrated into the composition.

> Download
The slogan “your best decision ever” is available for download as an SVG file in the specified versions.

The tagline as set text

If the claim is typeset, the following rules apply:

the best decision you've ever made

• Font: Bunday Sans
• Font style: Bold
• Spelling: in lowercase letters
• Color: Black or White
• Wording and spelling: unchanged

The protection zone for the set claim is 2x the capital letter height vertically and 1x the capital letter height horizontally.

The wording and tone of the tagline remain consistent.
Its use depends on the medium.