{"id":2808,"date":"2026-10-09T13:36:07","date_gmt":"2026-10-09T13:36:07","guid":{"rendered":"https:\/\/www.inform-software.design\/logo"},"modified":"2026-10-09T13:36:07","modified_gmt":"2026-10-09T13:36:07","slug":"logo","status":"publish","type":"page","link":"https:\/\/www.inform-software.design\/en-us\/logo","title":{"rendered":"Logo"},"content":{"rendered":"
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Characteristics, Use, and Application<\/strong><\/span><\/h2>\n

The INFORM logo consists of the figurative mark (rhombus)<\/strong> and the word mark (logotype)<\/strong>. Both elements form a single, indivisible unit. Their arrangement and proportions are mandatory and must not be altered. <\/span><\/p>\n

The complete logo serves as the brand\u2019s identifier. The rhomboid is used as a standalone figurative mark and is a mandatory visual brand element. It enhances brand recognition and defines INFORM\u2019s visual language. <\/span><\/p>\n

The sender function is always reserved for the full INFORM logo.<\/span> <\/span><\/p>\n

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The logo serves as a symbol. <\/span>
The rhomboid defines the visual identity.<\/span><\/h1>\n

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The logo\u2014the consistent signature of our brand<\/h2>\n

The INFORM logo is available in black and white (negative). The black version is the preferred standard version. The white version is used when the background or contrast does not ensure the legibility of the black version. <\/p>\n

Extended rules apply when using the product in the BrandFrame. For more information, see the section \u201cUse on the Surface.\u201d <\/p>\n

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The logo remains consistent. Its use depends on the context. <\/strong><\/p>\n<\/div><\/div>\n\n

> Download<\/strong><\/a>
The INFORM logo is available for download as an SVG file in the defined black and white versions.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Protected Area and Minimum Size<\/h2>\n

The INFORM logo has a defined clearance zone. This zone is at least as tall as the uppercase letters I, N, F, or M and must be maintained around all text, images, and design elements. <\/p>\n

With regard to the angle of the figurative mark, the protected area is defined by the central axis of the rhomboid.<\/p>\n

Minimum size:
Print: 10 mm
Digital: 38 px<\/p>\n

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The clearance zone and minimum size are mandatory and ensure clear, consistent brand labeling.<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Logo in BrandFrame \u2013
Flexible, clear, and context-sensitive<\/h2>\n

BrandFrame ensures clear and consistent brand identification and allows for flexible use of the logo on various backgrounds.<\/p>\n

Within the BrandFrame, the black and white versions of the logo are used interchangeably. The choice depends on readability, contrast, and how the logo appears against the background. <\/p>\n

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Black and white are equally valid options. It depends on the context. <\/strong><\/p>\n<\/div><\/div>\n\n

> Download<\/strong><\/a>
The INFORM logo in the brand frame is available for download as an SVG file in the defined versions.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Placement and Minimum Size<\/h2>\n

The BrandFrame is always placed on one side of the layout. The logo\u2019s protection zone applies to all open sides. The minimum distance is equal to the height of the uppercase letters I, N, F, or M. <\/p>\n

Minimum size for BrandFrame:
Print: 14 mm
Digital: 50 px<\/p>\n

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Anchored on one side. Protected on all open sides. <\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Use on light-colored surfaces<\/h2>\n

The black version of the logo is used on light-colored surfaces. It can be positioned freely, provided the defined clearance zone is observed. The minimum distance must be maintained from the edges of the layout as well as from external or non-system elements. <\/p>\n

The BrandFrame<\/strong> is mounted at the top or bottom and can be freely positioned along this axis. A minimum distance from the lateral edges of the format must be maintained, corresponding to the height of the uppercase letters I, N, F, or M.
The white logo variant is not used on light-colored surfaces, as the required contrast cannot be guaranteed. <\/p>\n

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Light background = black logo.<\/strong>
The BrandFrame provides additional flexibility.<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Use on dark surfaces<\/h2>\n

To ensure optimal readability, there must always be sufficient contrast between the logo and the background.<\/p>\n

The white logo is positioned freely on dark surfaces\u2014while adhering to the defined clearance zone and maintaining the minimum distances from the edges of the layout and other elements.<\/p>\n

The logo within the BrandFrame is placed at the top or bottom and can be freely positioned along this axis. A minimum margin must be maintained from the side edges of the format, equal to the height of the uppercase letters I, N, F, or M. <\/p>\n

The black version of the logo is not used on dark surfaces because the required contrast cannot be guaranteed.<\/p>\n

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Dark area = white logo.<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Use on variable backgrounds<\/h2>\n

On variable backgrounds, such as image areas or color gradients, the logo variant is chosen based on the best possible contrast. Readability is always the top priority. <\/p>\n

The logo may be positioned freely, provided that the defined protection zone and minimum distances are observed.<\/p>\n

The BrandFrame creates a clearly defined logo area within a busy visual layout. It is mounted at the top or bottom and can be freely positioned along this axis. The minimum distance from the side edges of the layout is equal to the height of the uppercase letters I, N, F, or M. <\/p>\n

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The motif determines the logo variant. The BrandFrame ensures visibility. <\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n

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DON\u2019Ts \u2013 Changes to the Logo<\/h2>\n

The INFORM logo is strictly defined in terms of its shape, proportions, color, and design. Changes or customizations are not permitted. <\/p>\n

No effects<\/strong>
: Shadows, glows, gradients, outlines, 3D effects, transparency, or other graphic effects are not permitted.<\/p>\n

No changes<\/strong>
The logo must not be distorted, rotated, cropped, compressed, or redrawn. Proportions, spacing, and alignment must remain unchanged. <\/p>\n

No changes<\/strong> may be made to the logo elements<\/strong>\u2014
\u2014and the figurative and word marks may not be separated, replaced, moved, or recombined within the logo.<\/p>\n

No free choice of colors<\/strong>
The logo is used exclusively in the defined black and white versions, as well as within the BrandFrame.<\/p>\n

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The logo is a constant. It is applied, not designed. <\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n

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DON\u2019Ts \u2013 Use of the Logo<\/h2>\n

The placement of the INFORM logo also follows clear rules. The background, surrounding elements, and other sender information must not interfere with its legibility or distinctiveness.
> See \"Using Variable Backgrounds.\"<\/a><\/p>\n

No unsuitable backgrounds<\/strong>
The logo must not be placed on patterns, low-contrast or highly busy surfaces, or on transitions that impair its legibility.<\/p>\n

No integration with other design elements<\/strong>
The logo must not be framed, overlaid, combined with image content, or embedded in other shapes or graphics.<\/p>\n

No Unregulated Logo Combinations<\/strong>
The combination of the INFORM logo with third-party logos must follow mandatory rules regarding hierarchy, size, spacing, and positioning. Free-form arrangements and custom combinations are not permitted. <\/p>\n

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The logo remains distinct. Legibility and a clear identification of the source always take priority. <\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Downloads<\/strong><\/h2>\n<\/div><\/div>\n<\/div>\n\n
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\"Logo<\/p>\n

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Logo with a defined protection zone<\/strong><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Logo with BrandFrame<\/strong><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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