{"id":2749,"date":"2026-10-09T13:35:43","date_gmt":"2026-10-09T13:35:43","guid":{"rendered":"https:\/\/www.inform-software.design\/brand-architecture"},"modified":"2026-10-09T13:35:44","modified_gmt":"2026-10-09T13:35:44","slug":"brand-architecture","status":"publish","type":"page","link":"https:\/\/www.inform-software.design\/en-us\/brand-architecture","title":{"rendered":"Brand Architecture"},"content":{"rendered":"
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Clarity Through a Consistent System Logic<\/strong><\/span><\/h2>\n

INFORM's brand architecture follows a hybrid brand model. It combines the strength of the INFORM corporate brand with the targeted differentiation of the product brands. <\/span><\/p>\n

Product brands have their own distinct names and are easily recognizable, yet they remain integrated into the shared INFORM Design OS. INFORM serves as the overarching brand framework and remains clearly visible as the source. <\/span><\/p>\n

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INFORM connects. Product brands differentiate. <\/span><\/h1>\n

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INFORM PRODUCT NAME<\/h2>\n

\"INFORM\" and the product name are directly linked. This presentation is used when a stronger connection to the corporate brand makes more sense in the given context. <\/p>\n

It is particularly well-suited for applications in which the INFORM corporate brand is to be given greater prominence<\/p>\n

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Direct connection. Clear affiliation with INFORM. <\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Formally<\/span><\/div>\n<\/div>\n<\/div>\n\n
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PRODUCT NAME by INFORM<\/h2>\n

The product name is the visual focal point. \u201cINFORM\u201d must be included as the sender with the phrase \u201cby INFORM,\u201d establishing a clear connection to the corporate brand. <\/p>\n

This format is intended for the naming and labeling of products and should be used whenever the context allows.<\/p>\n

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Product Spotlight. INFORM is listed as the sender. <\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Hierarchical<\/span><\/div>\n<\/div>\n<\/div>\n\n
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Formally consistent\u2014
, and the INFORM logo<\/h2>\n

In specific applications, the product brand may be used without the direct addition of \u201cby INFORM\u201d\u2014for example, when categorizing success stories.<\/p>\n

It is always displayed alongside the INFORM logo. Both brands are set in the same case height but remain clearly distinct from one another as separate elements. <\/p>\n

Formal equivalence refers exclusively to visual alignment and does not imply strategic parity between brands.<\/p>\n

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Separate elements. Formally connected. Unmistakably INFORM. <\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Focus<\/span><\/div>\n<\/div>\n<\/div>\n\n
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Thematic Areas \u2013 Systematically Linked to the INFORM Logo<\/h2>\n

Thematic areas are combined directly with the INFORM logo and set in Bunday Sans Bold. They follow a defined spacing and alignment scheme and remain clearly distinct from product brands. <\/p>\n

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Topic areas categorize content. INFORM remains the sender. <\/strong><\/p>\n

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Principles of Application<\/strong><\/p>\n