{"id":2741,"date":"2026-10-09T13:35:28","date_gmt":"2026-10-09T13:35:28","guid":{"rendered":"https:\/\/www.inform-software.design\/claim"},"modified":"2026-10-09T14:29:27","modified_gmt":"2026-10-09T14:29:27","slug":"claim","status":"publish","type":"page","link":"https:\/\/www.inform-software.design\/en-us\/claim","title":{"rendered":"Claim"},"content":{"rendered":"
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<\/span><\/div>\n<\/div>\n<\/div>\n\n
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<\/h3>\n

One statement. Two defined applications. <\/strong><\/h2>\n

\u201cyour best decision ever\u201d is INFORM\u2019s tagline. Two defined formats are available for its use at
: a fixed-layout SVG version and a typographically set tagline. <\/p>\n

The choice of presentation depends on the application and medium. In both cases, the wording remains unchanged
. <\/p>\n

 <\/p>\n

The tagline remains consistent in both wording and tone.
Its application varies depending on the medium.<\/h2>\n

<\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Sender Function<\/h2>\n

The tagline does not<\/strong> serve as a standalone identifier<\/strong>. It may be used without being directly combined with the INFORM logo if INFORM is already clearly recognizable as the source in the given context. If this is not the case, the INFORM logo serves as the brand identifier. <\/p>\n

The tagline is associated with the INFORM corporate brand<\/strong> and is not used as part of or in conjunction with a product brand. It may be used in communications about products, provided it clearly identifies INFORM as the sender<\/strong>. <\/p>\n

The tagline communicates. The logo identifies. <\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"The<\/span><\/div>\n<\/div>\n<\/div>\n\n
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Fixed-layout SVG version<\/h2>\n

The designed version of the tagline is used as an approved SVG file. The shape, proportions, and design are binding and may not be altered or replicated. <\/p>\n

It is available in the defined color options: black, white, and INFORM Teal. The choice depends on the background, contrast, and intended use. <\/p>\n

As a typographic graphic element, the designed version of the tagline has no fixed protection zone and no defined minimum spacing. It can be intentionally cropped and integrated into the composition. <\/p>\n<\/div><\/div>\n\n

> Download<\/strong><\/a>
The slogan \u201cyour best decision ever\u201d is available for download as an SVG file in the specified versions.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"The<\/span><\/div>\n<\/div>\n<\/div>\n\n
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The tagline as set text<\/h2>\n

If the claim is typeset, the following rules apply:<\/p>\n

the best decision you've ever made<\/strong><\/p>\n

    \n
  • Font<\/strong>: Bunday Sans<\/li>\n
  • Font style<\/strong>: Bold<\/li>\n
  • Spelling<\/strong>: in lowercase letters<\/li>\n
  • Color:<\/strong> Black or White<\/li>\n
  • Wording and spelling:<\/strong> unchanged<\/li>\n<\/ul>\n

    The protection zone for the set claim is 2x the capital letter height vertically and 1x the capital letter height horizontally.<\/p>\n

    The wording and tone of the tagline remain consistent.
    Its use depends on the medium.<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n

    \n
    \"The<\/span><\/div>\n<\/div>\n<\/div>\n\n
    \n
    \n

    Downloads<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
    \n
    \n

    \"Logo<\/p>\n

    <\/p>\n

    ZIP
    's Tagline<\/strong><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
    \n

    \"Logo<\/p>\n

    <\/p>\n

    ZIP
    Claim Block Light<\/strong><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
    \n
    \n

    \"Logo<\/p>\n

    <\/p>\n

    ZIP
    Claim Block Heavy<\/strong><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2741","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.inform-software.design\/en-us\/wp-json\/wp\/v2\/pages\/2741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inform-software.design\/en-us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.inform-software.design\/en-us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.inform-software.design\/en-us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inform-software.design\/en-us\/wp-json\/wp\/v2\/comments?post=2741"}],"version-history":[{"count":3,"href":"https:\/\/www.inform-software.design\/en-us\/wp-json\/wp\/v2\/pages\/2741\/revisions"}],"predecessor-version":[{"id":2977,"href":"https:\/\/www.inform-software.design\/en-us\/wp-json\/wp\/v2\/pages\/2741\/revisions\/2977"}],"wp:attachment":[{"href":"https:\/\/www.inform-software.design\/en-us\/wp-json\/wp\/v2\/media?parent=2741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}